Thought Leadership | 04 April 2023
Author: Juba Mashaba, Chief HR Officer.
Watch our Chief HR officer, Juba Mashaba alongside other industry experts discuss, The Future of HR in the Digital age.
"Cell C’s new digital strategy has enabled our HR culture to be flexible, adaptable and agile, which promotes creativity and collaboration." ‑Juba Mashaba.
Chief Human Resources Officer (CHRO)
Juba Mashaba
Juba Mashaba brings more than 20 years of experience in senior leadership roles across various human resources (HR) functions from leading global and South African multinational companies. These include PepsiCo Sub-Saharan Africa, Arcelor-Mittal, and the Aveng Group.
His impressive track record in HR strategy and execution has seen him successfully leading large scale restructuring, capability building, performance-based remuneration practices as well as shifting organisational culture to a more performance orientated one.
As Cell C Chief Human Resources Officer, Juba's priority is on cultivating Cell C's culture and recalibrating the people practices to align to the company's new operating model. His focus is on redefining high-performance standards to support a results-driven company culture.
For Juba, change is necessary to bring about a secure, exciting, and sustainable future for Cell C, and it starts with its people.
Juba graduated from the University of Swaziland with a BA Law degree and an LLB. He also completed a HR executive programme at the University of Michigan Business School, and a Management Advancement Program at Wits Business School.
Cell C is a leading mobile provider in South Africa offering a wide range of products and services, including voice, data, device and SIM deals to more than 20 million customers.
