Community | 08 April 2022
Author: Cell C
South Africans help each other out, it is so embedded in our culture and has a name – Ubuntu or Botho. Helping each other out can be something as simple as lending your neighbour taxi fare to go to a job interview or something as long-term as volunteering weekly at a charity of your choice.
For Cell C, the Summer Campaign was about so much more than just rewarding customers with prizes – it was about creating opportunities, encouraging people to dream of possibilities and at the same time give them the means to give back to those most in need around them.
Watch the stories of how some of our customers are transforming their new “wheels” into opportunities to build the micro economy around them and to offer a helping hand to those they love. All the while also getting the opportunity to share their good fortune by giving back to the charities of their choice.