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Turnaround Strategy

Mapping the journey

2024 – 2023

  • Cell C strengthens leadership team with top talent.
  • Appointment of 2 independent non-executive Directors to the board.
  • Network migration with parity complete.
  • Franchise model announced.
  • Official partner to Wheel Of Fortune, Comrades Marathon, The Sharks and SA Rugby Legends.
  • Relaunch of inclusive Take A Child to Work Day.

2021

  • Seamless transition of prepaid customers.
  • Virtual radio access network with MTN Sites deactivated to date: 1 500.
  • Sites decommissioned to date: 1 298.
  • New brand launch “Change Your World”.

Dec 2020

  • Transition of contract customers.
  • Vodacom agreement 700 000 migrated.

March 2020

  • New operating model and restructuring.
  • Revenue per employee ratio R7 million.
  • Achieve Level 2 BBBEE status.

Jan 2020

  • Appointment of non‑executive, independent directors to the board.
  • Bolster governance, improve diversity and transformation.

Nov 2019

  • New network strategy – A significant wholesale aggregator.
  • MTN agreement.

Jul – Nov 2019

  • Product review.
  • Discontinue non-profitable offerings and rebalance traffic on network.

Aug 2019

  • Informal debt standstill.

May 2019

  • Establish liquidity committee.

Our focus

Address network quality and perception

Reinforce Value Perception to drive growth

Leverage Partnerships to boost revenue

Delight with Best-in-class experience

Drive an infectious Brand connection

How we do business

Transparency

Honesty

Integrity

Simplicity

Our operating model

From building, owning and operating everything ourselves, to focused investment and partnering

Scalable and cost-efficient network

Moving from investing heavily in network infrastructure
MTN/Vodacom roaming agreements in place
Use network roaming capacity to offer new, innovative and differentiated offerings
To being a wholesale buyer and aggregator of network infrastructure
Subscribers remain Cell C customers
Retain our MNO identity, and core network, billing and enterprise support systems remain intact
location
Cell C Head Office

Waterfall Campus, Corner Pretoria Main
Road and Maxwell Drive, Buccleuch,
Midrand, 2090

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Investor queries

For any queries, please email us at:

investorrelations@cellc.co.za
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Media queries

For any queries, please email us at:

media@cellc.co.za

Cell C is a leading mobile provider in South Africa offering a wide range of products and services, including voice, data, device and SIM deals to more than 20 million customers.

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