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HOW WE OPERATE

Being an ALLY to those we serve – our people, our customers, our suppliers, our partners, our planet.

TURNAROUND
STRATEGY

MAPPING THE JOURNEY

KEY

FUTURE AMBITIONS

TO BE THE FIRST CHOICE FOR CUSTOMERS BECAUSE WE PUT THEM AT THE HEART OF EVERYTHING WE DO.

Our mission

We harness the power of technology to delight our customers and improve their lives.

our vision

To be the first choice for customers because we put them at the heart of everything we do

OUR STRATEGY

Address Network Quality & Perception

Reinforce Value Perception to drive growth

Leverage Partnerships to boost revenue

Delight with Best-in-class experience

Drive an infectious Brand connection

THIS is us

Our
focus
Our focus

Address network quality and perception

Reinforce Value Perception to drive growth

Leverage Partnerships to boost revenue

Delight with Best-in-class experience

Drive an infectious Brand connection

how we do
business
Our focus

Transparency

Honesty

Integrity

Simplicity

OUR OPERATING MODEL

FROM BUILDING, OWNING AND OPERATING EVERYTHING OURSELVES, TO FOCUSED INVESTMENT AND PARTNERING

SCALABLE AND COST-EFFICIENT NETWORK

Move from investing heavily in network infrastructure
MTN/Vodacom roaming agreements in place
Use network roaming capacity to offer new, innovative and differentiated offerings
To being a wholesale buyer and aggregator of network infrastructure
Subscribers remain Cell C customers
Retain our MNO identity, and core network, billing and enterprise support systems remain intact