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HOW WE OPERATE

We collaborate on infrastructure but compete on products and services.

TURNAROUND
STRATEGY

MAPPING THE JOURNEY

KEY

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FUTURE AMBITIONS

CHANGING OUR CUSTOMERS’ WORLD WITH DIGITAL LIFESTYLE SOLUTIONS

Our purpose and vision is premised on bridging the digital divide because we believe everyone deserves to enjoy the benefits of a connected world.

our purpose

To enable and empower people to realise their aspirations by connecting them to a world of digital platforms and solutions.

our vision

To be the market-leading customer-centric digital lifestyle company.

Our values
Our
focus
Our focus

Network strategy
Scalable and cost efficient

Platform-based solutions
Overlay quality services

Focused product and services offering
Leverage adjacent technologies

Superior customer experience
Embed customer proximity

our
positioning
Our positioning

A digital solutions provider that leverages its telco platform

Positioning of new, non-traditional digital offerings beyond telco

how we
differentiate
ourselves

Differentiate on providing innovative digital solutions on a scalable quality telco platform

A customer-first service provider that champions digital inclusion, which enhances lives

how we do
business
Our focus

Lean

Agile

Flexible

Responsive

Accountable

Resilient

OUR OPERATING MODEL

FROM BUILDING, OWNING AND OPERATING EVERYTHING OURSELVES, TO FOCUSED INVESTMENT AND PARTNERING

SCALABLE AND COST-EFFICIENT NETWORK

Move from investing heavily in network infrastructure
MTN/Vodacom roaming agreements in place
Use network roaming capacity to offer new, innovative and differentiated offerings
To being a wholesale buyer and aggregator of network infrastructure
Subscribers remain Cell C customers
Retain our MNO identity, and core network, billing and enterprise support systems remain intact