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Executive committee

Jorge Mendes

Chief Executive Officer (CEO)

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Jorge Mendes

Chief Executive Officer (CEO)

Jorge Mendes is an accomplished and visionary C-Suite Executive with a proven track record of success in driving company growth and profitability. With close to 30 years of experience in the telecommunications industry and a wealth of knowledge in implementing consumer-centric strategies, he has consistently displayed exceptional leadership skills by fostering the growth of high-performing teams. He is a passionate advocate for people-centricity, recognizing that a company's success is rooted in the well-being and growth of its employees. By leading with charisma, energy, and authenticity, Jorge creates an environment where everyone feels valued and empowered.

Prior to joining Cell C, he was the Chief Officer: Consumer Business at Vodacom South Africa, where he was responsible for driving sustainable growth across the business as well as forging partnerships beyond telco locally and globally. He led the successful development and implementation of cross-functional operating models which increased efficiency, improved market share, established network leadership and enhanced performance across distribution channels.

With a broad global perspective, Jorge has consistently achieved remarkable results in executive roles across diverse markets, displaying his exceptional ability to establish market presence and leadership in both greenfield markets and more mature markets. Whether entering new territories or driving rapid business expansion in established markets, Jorge has demonstrated his prowess in navigating different business landscapes and delivering impressive outcomes.

Jorge Mendes is an accomplished and visionary C-Suite Executive with a proven track record of success in driving company growth and profitability. With close to 30 years of experience in the telecommunications industry and a wealth of knowledge in implementing consumer-centric strategies, he has consistently displayed exceptional leadership skills by fostering the growth of high-performing teams. He is a passionate advocate for people-centricity, recognizing that a company's success is rooted in the well-being and growth of its employees. By leading with charisma, energy, and authenticity, Jorge creates an environment where everyone feels valued and empowered.

Jorge holds a strong educational background, having completed the Advanced Executive Development Program at Unisa Graduate School of Business Leadership and the Senior Executive Program Africa at Harvard Business School.

Juba Mashaba

Juba Mashaba

Chief People Officer (CPO)

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Juba Mashaba

Juba Mashaba

Chief People Officer (CPO)

Juba Mashaba brings more than 20 years of experience in senior leadership roles across various human resources (HR) functions from leading global and South African multinational companies. These include PepsiCo Sub-Saharan Africa, Arcelor-Mittal, and the Aveng Group.

His impressive track record in HR strategy and execution has seen him successfully leading large scale restructuring, capability building, performance-based remuneration practices as well as shifting organisational culture to a more performance orientated one.

As Cell C Chief Human Resources Officer, Juba's priority is on cultivating Cell C's culture and recalibrating the people practices to align to the company's new operating model. His focus is on redefining high-performance standards to support a results-driven company culture.

For Juba, change is necessary to bring about a secure, exciting, and sustainable future for Cell C, and it starts with its people.

Juba graduated from the University of Swaziland with a BA Law degree and an LLB. He also completed a HR executive programme at the University of Michigan Business School, and a Management Advancement Program at Wits Business School.

Schalk Visser

Chief Technology Officer (CTO)

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Schalk Visser

Chief Technology Officer (CTO)

With more than 20 years of experience in the telecommunications industry, Schalk gained deep insights into the industry, having seen telecommunications move from exclusive to pervasive within the African market.

He has spent his entire career in the industry and has worked for some of Africa's top network service providers, including Telkom, Vodacom, and Vodacom Mozambique as an engineer and alter in executive-level positions.

He joined Cell C in 2012 as an executive in the programme management office, where he was integral in the development, design and execution of several high-profile projects, including Cell C's massive RAN renewal project. His natural mentorship and collaborative nature led him up the ladder over the years and he was promoted to Chief Technology Officer in July 2020.

With a love of learning, Schalk holds three masters degrees, one in Business Administration, one in Philosophy of Corporate Strategy and another in Electrical and Electronics Engineering.

Both his experience and his education provide him with a unique view of the future of the telecommunications industry and what 4IR means for those working within it. He is excited about the opportunities this future could present.

Stephen Morony

Chief Officer Wholesale Business

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Stephen Morony

Chief Officer Wholesale Business

Stephen Morony was appointed as Chief Officer Wholesale Business on 01 January 2023.

Stephen is an experienced commercial executive with over 20 years' experience in the ICT sector. He holds a BCom in Informatics from UNISA and an MBA from the University of the Witwatersrand Graduate School of Business.

He is a business executive and strategist who has consistently exceeded growth targets specifically in new business areas, with a career spanning planning and analysis and commercial negotiations roles, along with business development, product development and product management roles, complemented by advanced IT technical knowledge and stakeholder engagement at all levels.

Stephen is re-joining Cell C, having spent 6 years in the Wholesale Business from 2014 to 2020 where he was Executive Head responsible for the end-to-end management of Cell C's Mobile Virtual Network Operator (MVNO) business, a role which included the legal and commercial negotiations relating to the onboarding of MVNOs, the analysis and interrogation of their business strategies, their market segmentation, product offerings and go-to market strategies. Prior to re-joining Cell C, he was the Commercial Director of Huge Telecom.

The Wholesale Business is a critical growth pillar for Cell C, where Stephen will focus on building a robust wholesale digital solutions platform and entrench Cell C's positioning as a leader and preferred provider for MVNO's, as well as grow new business opportunities in the SME and public sector space.

Rachael Ayo-Oladejo

Chief of Staff, Strategy and Business Transformation

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Rachael Ayo-Oladejo

Chief of Staff, Strategy and Business Transformation

Rachael has over 17 years of telecommunications experience spanning diverse roles across Enterprise, Consumer and Customer Operations with delivery in South Africa and Sub-Saharan Africa. She began her journey at Vmobile / Airtel Nigeria and prior to joining Cell C, was Executive for Strategy and Performance Management in Vodacom’s Consumer Business Unit, where she played a pivotal role in shaping strategies that drove business growth and improved the consumer experience. She has an impressive record in defining and leading operational execution and performance across key transformation programs, and evolution of ‘Telco to TechCo’ strategies and successfully delivered on diverse strategic programmes within the Vodacom group.

With a deep understanding of market dynamics, customer behaviour, and competitor insights, Rachael successfully orchestrated and drove execution across multiple business units, impacting the consumer experience. Her leadership skills, combined with her natural coaching style, enable her to foster strong relationships and empower teams to deliver outstanding results.

In her role as Chief of Staff at Cell C, Rachael is responsible for bridging the gap between strategy and business performance, driving operational excellence, managing company-wide strategic programs to successfully delivering business growth through various stakeholder engagements and governance.

Rachael has a BSc (Ed) in Chemistry, from the University of Ilorin, Nigeria, and an MBA from the University of the Witwatersrand. She is also a Certified Project Manager (PMP) with the Project Management Institute, USA, and a Certified Executive Coach.

Melanie Forbes

Chief Marketing Officer (CMO)

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Melanie Forbes

Chief Marketing Officer (CMO)

Melanie is an exceptional marketing leader who brings an impressive track record and strategic expertise spanning over 25 years in the Telecommunications, IT, and Consumer Electronics industries, working for global brands such as Philips, NetFlorist (NetActive), Siemens, Nokia (NSN), and most recently Vodacom. Her extensive background spans both B2B and B2C markets across various African markets.

During her almost 15-year tenure at Vodacom, Forbes held key executive positions, demonstrating her ability to drive impactful initiatives in Commercialization, Governance and Operationalization, Products and Services, P&L Management, Regional Operations, Brand Management and Marketing. She played a pivotal role in shaping the brand's strategy and she was instrumental in the rebranding efforts from blue to red and impactful marketing and social initiatives in her most recent role as the Managing Executive for Consumer Marketing, Insights & Research.

Melanie holds a bachelor’s degree in psychology and communications from UNISA, a Certificate in Marketing Management from WITS Business School, and a Brain-Based Coaching certification from the Neuroleadership Institute, including qualifications from prestigious institutions such as Harvard for the Senior Executive Programme, INSEAD, and GIBS for Strategy.

Her appointment highlights Cell C’s dedication to driving sustainable growth through innovation, customer-centricity, and brand transformation.

El Kope

Chief Financial Officer

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El Kope

Chief Financial Officer

A qualified Chartered Accountant, El is a seasoned professional with at least 10 years’ experience in senior finance management positions, having worked for multi-nationals such as DHL, Coca-Cola Africa, and SA Breweries. She also helped Tsebo International generate turnover to the magnitude of $150 million

Since joining Cell C, El has excelled in her role and as Acting CFO, delivered outstanding results in an incredibly short space of time that have placed the company in a favourable position with improved governance, stabilised the high staff turnover in Finance, and enhanced relations with critical stakeholders.

Darius Badenhorst

Chief Growth Officer

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Darius Badenhorst

Chief Growth Officer

With over 14 years of experience as an accomplished actuary and quantitative analyst, his diverse background spans roles in Telecommunications and Microfinancing. Darius is recognized for his innovative approach to personalized offers, consumer guidance, contextual marketing, and loyalty programs, reshaping the landscape of prepaid telecommunications. His impactful promotions at Vodacom include "Just 4 You," "Pay Everyday," "Vodacom Shake," "Vodabucks," "Smart Notifications," and "Just 4 Your Town."

Possessing a robust skill set in applied AI, quantitative analytics, and proficient coding in SQL/SAS, Python, and VBA, Darius holds academic qualifications in BSc Actuarial Science, Financial Mathematics, and a BSc (Hons) in Financial Engineering. Darius is also a distinguished member of the Actuarial Society of South Africa.

In his new role, Darius will play a pivotal part in overseeing business development, retention strategies, and customer relationship management across the entire value chain and lifecycle, all aimed at propelling revenue growth.

His appointment underscores Cell C's commitment to commercial success and revenue growth.

Chris Lazarus

Chief Officer: Sales, Distribution and Regions

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Chris Lazarus

Chief Officer: Sales, Distribution and Regions

With over 30 years of experience in the financial services and telecommunications industries, Chris Lazarus brings a wealth of expertise to Cell C. Previously, as the Chief Enterprise Officer at Safaricom Ethiopia, a part of the Vodacom Group, Chris spearheaded the establishment of the Enterprise Business Unit, achieving a significant milestone in launching a network serving a market of 120 million people in 2022.

Joining Vodacom in 2005 after a decade-long tenure in the financial and telecom sectors, Chris honed his skills across various roles. At Vodacom SA, he played pivotal roles in managing the Enterprise Business unit, overseeing Customer Solutions, Partner Management, product development, and Go-to-Market strategies. His leadership in establishing Vodacom Business in South Africa and developing a successful Public Sector focus showcased his strategic acumen.

Transitioning to the Consumer Business Unit in 2013, Chris established the Emerging Markets division and managed operations in Gauteng and Limpopo provinces, driving growth and fostering customer loyalty. Additionally, his role as Managing Executive of the province in KZN saw remarkable achievements in expanding network infrastructure, launching 5G in 2020, and implementing initiatives to bridge the digital divide, particularly in rural areas.

Beyond his professional endeavours, Chris is deeply rooted in family life, with a wife, Ragini, who is an accomplished leader in the healthcare software industry. Together, they have two sons, Cameron and Michael, with whom they share a passion for sports and outdoor activities.

With academic credentials including an MBA in Telecoms from Henley Business School (UK) and completion of the Advanced Executive Programme from the University of South Africa (UNISA), Chris combines theoretical knowledge with practical experience. His commitment to education is evident in initiatives such as the "Code like a Girl" Programme aimed at empowering high school girls through coding skills.

As a leader, Chris is renowned for his people-centric approach and strong work ethic, emphasizing both productivity and enjoyment in the workplace. His role in Ethiopia saw him chairing purpose-led objectives focused on education, health, and agriculture, highlighting his dedication to making a meaningful impact beyond business success.

Bryan O'donovan

Chief Data and Analytics Officer

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Bryan O'donovan

Chief Data and Analytics Officer

With 19 years of industry experience spanning actuarial science, financial services, and telecommunications, Bryan brings a wealth of expertise to his role. His career journey is defined by exceptional problem-solving skills, strategic acumen, and analytical prowess.

Prior to his appointment at Cell C, Bryan held key leadership positions, including Managing Executive roles at Vodacom South Africa, where he played a pivotal role in shaping pricing strategies, providing financial leadership, and driving informed decision-making processes. Additionally, his tenure at Hollard Insurance, spanning over 15 years, further fortified his expertise in investments, product development, and operational governance.

With a Bachelor of Economic Science in Actuarial Science and a Bachelor of Science Honors in Actuarial Science and Maths of Finance from the University of Witwatersrand, Bryan is well-equipped to spearhead Cell C's data and analytics initiatives to drive innovation and customer-centric strategies at Cell C, propelling us towards greater growth and optimisation.

Managing Executives

Ermine Bussack

Managing Executive: People Enablement

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Ermine Bussack

Managing Executive: People Enablement

Ermine brings over 7 years of telecommunications experience and over 15 years of experience in HR generalist functions, including recruitment, employee support, employment equity, project management, and industrial relations.

Throughout her career, she has demonstrated exceptional leadership skills in guiding HR teams and managing dispersed customer bases. Ermine has a proven track record of success in large professional services companies, driving HR activities and delivering pragmatic solutions to complex HR challenges. Known for her strategic mindset and effective communication abilities, she adeptly influences senior management on HR matters and navigates South African labour legislation procedures with ease.

At Cell C, Ermine's role focuses on executing HR strategies, restructuring, capability building, performance‑based remuneration, and shifting organisational culture to support a high‑performance environment.

Themba Phiri

Managing Executive: Regulatory

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Themba Phiri

Managing Executive: Regulatory

Themba has been instrumental in shaping the national policy direction for telecommunications, broadcasting, and postal services. As a member of the Executive Committee (EXCO) chaired by the Minister, he has spearheaded strategic execution and development of ICT policies, achieving several significant policy and legislative reviews and amendments.

With extensive experience in the field, Themba has driven the Department's policy initiatives in the consolidation of emerging markets, overseeing major transactions such as the Vodacom/Neotel and Telkom/RAN deals. He played a key role in facilitating the gazetting and implementation of the ICT BEE Code and the formation of the ICT BEE Charter Council.

In the broadcasting sector, Themba has overseen policy development, including digital migration policies, community broadcasting strategies, and support programs for community radio. He also introduced a comprehensive framework for policy and regulatory impact assessments within the Department of Communications, implementing evidence-based methods for measuring policy impact.

Themba holds a Master's degree in Business Administration with a focus on Public Administration, and a Postgraduate Certificate in Telecommunications Policy and Regulations from Wits University.

Zia Sadik

Managing Executive: Growth and Retentions

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Zia Sadik

Managing Executive: Growth and Retentions

With 7 years' experience as a seasoned product and CVM executive in telecommunications and fintech businesses, Zia leverages a mix of analytical skills and commercial applications of cutting edge technologies. He has a solid foundation in digital product development with a proven ability to lead and drive commercial value from both the mass consumer and corporate markets. Zia's passion for business and people development has enabled him to lead multi-disciplinary teams that consistently deliver commercially successful initiatives.

Zia was the Executive Head of Consumer Super App at Vodacom Group Financial Services, responsible for building and driving the external proposition roadmap for the VodaPay Super App, including commercial, technical, and business development streams with third parties.

Previously, Zia served as the Head of Prepaid Customer Value Management at Vodacom SA, where he drove digital CVM adoption by leading the delivery of Just 4 You rewards, which served as the backbone for the Summer ShakeUp and Vodabucks propositions.

Zia holds a Bachelor of Science with Honours in Actuarial Science from the University of Witwatersrand.

Denver Alwar

Managing Executive: Regional Operations

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Denver Alwar

Managing Executive: Regional Operations

Denver Alwar is an experienced leader in the Telecommunications Industry, with 8 years of experience in retail, sales, and distribution sectors, focusing on strategic delivery, operational excellence, continuous improvement, and customer centricity.

He currently serves as a Managing Executive: Regional Operations at Cell C, where he oversees the execution of sales and distribution strategies to drive revenue growth, strengthen partnerships, and optimise regional operations.

With a robust background in managing complex operations and leading diverse teams, he has consistently delivered exceptional results in driving business performance and fostering customer satisfaction. Denver's strategic mindset and hands-on approach have been instrumental in achieving organisational goals and enhancing customer experiences throughout his career.

Denver holds a qualification from the University of Stellenbosch - SMDP Senior Management Development Program.

Lethiwe Hlatshwayo

Managing Executive: Corporate Communication

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Lethiwe Hlatshwayo

Managing Executive: Corporate Communication

Lethiwe is an accomplished executive with extensive experience in Group Communication, Marketing, Public, and Investor Relations, having held senior roles at Barloworld, Avusa Ltd (Times Media Group), Prism Technologies, Siemens, and Nestle.

Currently serving as Managing Executive: Corporate Communications at Cell C, she has demonstrated exceptional leadership in redefining brand positioning and driving year-on-year improvements in reputation.

Lethiwe holds an MBA from Wits Business School and a Bachelor of Commerce degree from UNISA, and has served on various boards, contributing her expertise to enterprise and supplier development, media, and alternative media strategies.

Miguel Simoes

Managing Executive: Sales and Distribution

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Miguel Simoes

Managing Executive: Sales and Distribution

Miguel Simoes, Cell C's Managing Executive: Sales & Distribution, brings over 25 years of proven success in the telecommunications industry. Throughout his career, Miguel has consistently delivered impressive turnaround results across various divisions, including sales, marketing, and network operations.

At Vodacom, he held several executive positions, culminating in his most recent role as Managing Executive of Branded Channels, where he oversaw Vodacom's 509 franchise channels and call centres. Miguel played a pivotal role in developing a channel economics framework that optimised sales volumes and reduced acquisition costs.

His prior experience includes leadership positions at MTN SA, further solidifying his diverse track record of impact.

Marius Claassen

Managing Executive: Networks

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Marius Claassen

Managing Executive: Networks

Marius Claassen brings extensive experience in the telecommunications industry worth 25 years' experience to his role as Managing Executive: Networks, at Cell C. He has played pivotal roles in advancing technology solutions, including the successful demonstration of the NetOpt measurement-based frequency planning capability for Siemens 2G equipment in South Africa and Mozambique.

Marius has excelled in financial control of cost centres, project cost management, and leadership of large teams comprising both permanent and contractual staff. His achievements extend to building UMTS optimisation capabilities and securing key contracts for 3G and HSDPA networks. Marius has also led the integration of radio planning staff into new divisions and developed innovative multi-vendor tools for network management. Previously, he served as System Engineering Manager at Motorola in Sandton, where he contributed to IOS frequency plans and shared his expertise at industry events and academies.

Marius holds a national diploma in Electrical Engineering from Tshwane University.

Salvador Francis

Managing Executive: Customer Experience

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Salvador Francis

Managing Executive: Customer Experience

Salvador Francis is a seasoned professional with 16 years of experience in the telecommunications industry, managing consumer, enterprise, and mobile contact centres. With strong skills in business analysis, project management, and problem-solving, Salvador excels in leadership and is known for his solution-oriented approach.

He boasts a proven track record in driving customer service and experience projects, achieving targets in outbound and inbound sales, escalation management, and customer complaint resolution. Salvador has successfully established and expanded new contact centre requirements, including retentions desks, trade partner support, and social media initiatives.

He has sponsored and led performance improvement projects, effectively managing contact centre efficiencies and budgets. His experience spans managing both prepaid and post-paid customer care call centres, with a focus on strategic planning, budgeting, outsourcing, and operational planning.

Salvador Francis holds a Master of Business Administration in Strategic Management Practice from UKZN, underscoring his commitment to continuous professional development and strategic leadership in customer experience management.

Marius Pienaar

Managing Executive: Enterprise Project Management Office

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Marius Pienaar

Managing Executive: Enterprise Project Management Office

Marius Pienaar currently serves as the Managing Executive Enterprise: Project Management at Cell C. He has over 20 years of experience in business management and 12 years in the telecommunications industry. His expertise includes change management, enterprise management and project management (Digital transformation, Billing, Product, Retail, Technology, Marketing).

His previously held roles at Nokia as Head of Network Implementation and Siemans as Progamme Manager where he was responsible for rolling out 2G and 3G networks in Africa.

Marius holds an advance Diploma in Project Management, certification in CPIM Principals of Production and Inventory Control Management and a First Year MBA (Siemens Management Development Programme).

Gabi Strijp

Managing Executive: Products and Services

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Gabi Strijp

Managing Executive: Products and Services

With a two-decade track record of leadership in product innovation, marketing, and delivery in the telecommunications and information technology sectors, Gabi excels in leading large teams in high-pressure, technical environments and is adept at building relationships with stakeholders to achieve goals on complex, fast-moving projects.

Prior to her role at Cell C, she was the Executive Head of Product Management and Head of Marketing at SEACOM LTD, where she managed all aspects of brand and marketing strategy, public and media relations, events and sponsorships, CSR, and product marketing for a portfolio of connectivity and cloud products.

Gabi also served as Managing Director at ilivelt, overseeing all aspects of the business from P&L/Revenue Growth and Operations to client relations, helping enterprises use customer data to create more personalised customer experiences successfully and cost-efficiently at scale.

Gabi holds a Bachelor of Commerce (Hons), from the University of Cape Town.

Lourens Swanepoel

Managing Executive: Forensic Services

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Lourens Swanepoel

Managing Executive: Forensic Services

With 16 years of dedicated experience within the telecommunications industry, Lourens has played a crucial role in curbing fraud within the industry, demonstrating exceptional expertise in forensic services, forensic audits and investigations. His journey at Cell C began as the Head of Forensic Audit Services, where he developed and implemented forensic audit strategies to detect and prevent fraudulent activities.

Before joining Cell C, Lourens was the Head of Internal Audit & Forensic Audit Services at Virgin Mobile South Africa, where he was instrumental in establishing and managing the internal and forensic audit functions. He also held the position of Head of Procurement at Celtel, contributing significantly to procurement processes and internal controls.

Lourens Swanepoel's extensive experience and commitment to operational excellence have been pivotal in driving the success and integrity of forensic services at Cell C.

Derek Morgan

Managing Executive: IT

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Derek Morgan

Managing Executive: IT

Derek Morgan, Managing Executive: IT at Cell C, has 24 years of experience as an executive leader in IT and operations within the telecommunications industry.

Prior to his current role, he worked at Vodacom, where he oversaw the company's enterprise data centres, IT infrastructure, and collaboration solutions for 12,000 users. During his tenure, Derek achieved significant milestones, including the consolidation of the data centre portfolio and leading a server virtualisation program that improved total cost of ownership (TCO) by 40-45%. He also implemented a storage technology transformation that reduced TCO by 60%.

Additionally, he successfully redesigned the Office IT environment, which enhanced service levels and reduced costs. Derek's leadership development program significantly exceeded industry engagement norms. His ability to strategically align IT capabilities with organisational goals has consistently driven operational excellence, regulatory compliance, and cost efficiency throughout his career.

Thulisile Moyo

Managing Executive: Commercial Finance

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Thulisile Moyo

Managing Executive: Commercial Finance

Thulisile brings a wealth of experience in finance and leadership to Cell C. With over 19 years of experience, she demonstrates a successful history of managing intricate financial systems, spearheading strategic initiatives that drive growth, and cultivating valuable relationships.

She joins us from BCX, where she served as the Finance Executive for the Chief Sales Office Division, overseeing financial planning, risk management, pricing, and profitability. Previously, she held leadership positions at Norton Rose Fulbright as Chief Financial Officer, various senior leadership roles at Old Mutual, and Deloitte & Touche.

Thuli will lead Cell C's Commercial Finance activities, overseeing business partnering, financial planning and analysis, commercial financial support and managing special projects in the CFO's office.

Holding a Bachelor of Business Science from the University of Cape Town and a Chartered Accountant designation, she's currently honing her skills further by pursuing an MBA at Quantic School of Business.

Farhad Suleman

Managing Executive: Enterprise Sales

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Farhad Suleman

Managing Executive: Enterprise Sales

With over two decades of experience in the technology sector, Farhad Suleman brings a wealth of expertise to his role as Managing Executive for Enterprise Sales & Distribution at Cell C

Throughout his career, Farhad has consistently achieved success by driving growth, improving customer satisfaction, and fostering innovation across diverse segments such as Telco, OEM, CSP, and FNO. His profound understanding of cultivating enduring relationships with key stakeholders and customising solutions to meet specific requirements has been instrumental in his professional journey.

At Cell C, Farhad is tasked with leading and expanding the enterprise business, formulating strategic sales strategies, and spearheading growth and innovation initiatives.

His leadership, experience, and passion for success are expected to drive significant growth for Cell C's Enterprise Sales and Distribution division.

Riaan Singh

Managing Executive: Strategy and Innovation

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Riaan Singh

Managing Executive: Strategy and Innovation

With over 23 years of experience in digital transformation and customer-centric solutions, Riaan is an award-winning executive known for his expertise across multiple industries. His passion for leveraging technology and design thinking aims to enhance the well-being of all South Africans.

He previously excelled at PwC Cape Town as Partner and Head of Digital Strategy, leading digital transformation initiatives in Financial Services, Retail, Telcos, and Government sectors. He implemented Web 3.0 and Metaverse solutions and revolutionized client experiences with GenAI and cloud technologies.

Before PwC, Riaan held global leadership roles at Alexander Forbes, Momentum Metropolitan Holdings, and Accenture. His unique blend of quantitative expertise and design acumen creates delightful and commercially viable experiences.

In his new role, Riaan will be instrumental in shaping Cell C’s strategic direction and driving growth. He will work closely with the Chief of Staff, Strategy and Business Transformation, and other key stakeholders to identify and evaluate new business opportunities while fostering a culture of innovation.

He holds a B.Sc. in Actuarial Science & Statistics from the University of Cape Town, an Executive Development Program from Wits Business School, and various management and consulting courses from Accenture’s global network.

Joshua Moela

Managing Executive: Government Relations

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Joshua Moela

Managing Executive: Government Relations

Joshua Moela is a seasoned executive with over 25 years of experience in the telecommunications industry. In his role, Joshua provides plays a pivotal role in supporting shareholders on government policies and regulations. His responsibilities include managing and nurturing Cell C’s interactions and relationships with government entities and the broader public sector.

Prior to his role at Cell C, Joshua held a prominent role at Telkom, where he oversaw the Western Europe and Americas carrier business. His expertise was instrumental in driving revenue growth, formulating strategies to sustain and expand Telkom’s revenue from inbound international settlements, identifying new market opportunities, and managing debtor accounts with Tier-1 customers. He also represented Telkom in key multilateral organizations such as RASCOM and SATA, served on the Board of Governors of INTELSAT, and acted as Telkom’s Delegate at the Assembly of Parties meetings of INTELSAT.

His extensive experience in government relations and international business development continues to reinforce Cell C’s prominence in the telecommunications sector.

Stephen Sekgobela

Managing Executive: Operational Finance

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Stephen Sekgobela

Managing Executive: Operational Finance

Stephen Sekgobela brings over 15 years of finance and commercial leadership experience to Cell C. He has a proven track record in optimising treasury and supply chain operations, managing complex contracts, and ensuring financial compliance.

Stephen joins us from DP World Healthcare, where he served as Finance Executive, enhancing financial efficiency and strategic decision-making. He has also held senior finance roles at Tsebo International, DHL Supply Chain, PepsiCo, and Coca-Cola Shanduka Beverages, where he implemented a new SAP instance as Chief Information Officer.

Stephen will oversee Operational Finance and Reporting at Cell C, focusing on financial integrity, business partnering, and compliance.

He holds a BComm Accounting Honours from the University of KwaZulu-Natal and a Postgraduate Diploma in Business Management.