Media releases

Babes Wodumo and Big Nuz join the Cell C Celebrity ranks

Sunday, 1 October 2017

“Big Nuz and now Babes Wodumo have had a massive influence on pop-culture in South Africa. And with Cell C’s history of supporting local talent through our marketing campaigns, we are pleased to grow our portfolio of stars with these talents,” says Cell C, Executive Head of Marketing, Dr Doug Mattheus.

Cell C believes that in this ever-changing world, the African story needs to be told, and as telecommunications providers, we understand the power of communication and the impact that the South African story can have on lives. “That is why we have long committed to ensuring that we collaborate with those artists that have a passionate story to tell. Artists like Aewon Wolf, Sketchy Bongo and Sophie Ndaba, we have continuously found ways to come together with SA’s rising stars,” says Mattheus.

The ever-growing legacy of Big Nuz and Babes Wodumo lends itself to who we are as Cell C - content curation, innovation and being true to our South African heritage. These artists, capture the hearts of South Africans through song and dance, and this reflects Cell C’s drive to create products that are inspired by customers, and give them value while allowing them to connect their way.

The MegaBonus package is one of the most competitively priced products on the market, offering customers 3 times the value for each time they recharge, allowing customers to consume content and communicate.

“This is just the first amongst many other partnerships that will see Cell C collaborate with content curators to create customer inspired product innovations, which will allow Cell C customers to step into a world that they control and love,” says Mattheus.

Cell C’s partnership with Babes Wodumo and Big Nuz follows Cell C’s recent partnership with Bonang Matheba, who has become the face of Cell C’s exceptionally popular Social Bundles.

Bonang was also the first celebrity to launch their celebrity App, Bonang by Cell C, which offers subscribers exclusive access to content about Bonang that is not available anywhere else.

“These are the people that influence and are celebrated by South Africans, and those are the hearts and minds we would also like to reach. These kinds of partnerships are ideal for Cell C to ensure that we not only speak about South Africa, but to South Africans,” says Mattheus.

The campaign kicked off on Sunday 1 October.

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