Media releases


Thursday, 8 March 2018

Pioneering, award-winning initiative to take place on May 24

Today, March 8, marks International Women's Day so it is pertinent that Cell C announces their Take a Girl Child to Work Day® – which this year proudly celebrates 16 years of changing the lives of South Africa’s young women – which will be held nationwide on Thursday, May 24.

Cell C’s Take a Girl Child to Work Day® has become one of the most important, life changing days for schoolgirls around the country. The much-lauded initiative has had a powerful impact on the lives of more than a million girls, preparing a core of future women leaders who will be vibrant contributors to the economy and leading job creators for our country.

Says Suzette van der Merwe, Cell C Managing Executive: Corporate Social Investment:

“The development and empowerment of young women is at the heart of Cell C’s corporate structure and corporate social investment initiatives. Annually, Take a Girl Child to Work Day® sparks the debate on the role of socio-economic development and the promotion of gender equality. Gender equality is the process of allocating resources, programmes and decision-making fairly to both men and women and is achieved when both enjoy the same rights and opportunities across all sectors of society, including economic participation, and their aspirations, needs and behaviours are equally valued and favoured.”

In 2015, the African Union reported that much still needs to be done in Africa to bring women into the epicentre of development. They declared 2010 to 2020 “African Women’s Decade” under the theme “Grassroots approach to gender equality and women’s empowerment”.

The vision of Africa 2063 is a continent with full gender parity, with women occupying the centre stage in all sectors relevant to the economy and it provides for 50 percent women representation in decision making by 2020. The successful implementation of this strategic framework will go a long way in breaking the economic and political glass ceiling that restricts women’s progress and integration into the economic mainstream.

Says Van der Merwe: “Last month President Cyril Ramaphosa made a call to all South Africans to play their part to make South Africa a great nation. Cell C is very proud of our 16-year legacy, pioneering the Take a Girl Child to Work Day® campaign. This initiative has become a movement and we could not have achieved this without the invaluable support from our partners, government and corporate South Africa. Together we have opened the doors of learning beyond the classroom, encouraging girls to strive for excellence, face their fears and embrace ambition. As such we are valuable contributors towards the Africa Agenda 2063.”

Says Miss South Africa 2017 Dr Ade van Heerden: “I am proud to be a spokesperson for an initiative which has made a tangible difference and proves that just one day can be a catalyst to change the course of a girl’s life. Together we call on all communities, industries and government to invest in the success of young women. Help our girl children step out of the shadows, into the spotlight and become the best people they can be.”


Registration for the 2018 Cell C Take a Girl Child to Work Day® opens on March 15 via www.cellcgirlchild.co.za

Follow the conversation by using #GirlChild2018 and #morethanaday.

Social media links:

  • cellcgirlchild.co.za
  • Facebook: https://www.facebook.com/CellC.SouthAfrica/
  • Twitter: @CellC
  • Instagram: @cellcsa


International Women’s Day – March 8

International Women’s Day is a worldwide event that celebrates women’s achievements – from the political to the social – while calling for gender equality. The theme for 2018 is #PressforProgress and is inspired by the #MeToo and #TimesUp movements.  The aim of the theme is to encourage people to continue the vocal fight for equality.

The original aim – to achieve full gender equality for women – has still not been realised. A gender pay gap persists across the globe and women are still not present in equal numbers in business or politics. Figures show that globally, women’s education, health and violence towards women is still worse than that of men.

In 2017, women's rights dominated the news, with a global reckoning on sexual misconduct rippling through industries. According to a 2017 report by the World Economic Forum, it could still take another 100 years before the global equality gap between men and women disappears entirely.

Issued by Nine Squared Communications of behalf of Cell C. For more information contact Stephanie Weil on 084 999 8181 or email stephanie@ninesquared.co.za

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