Media releases

Cell C continues long-standing partnership with The Sharks as associate sponsor

Friday, 1 December 2023

Cell C, today has announced an associate sponsorship with The Sharks, one of the most iconic rugby teams globally. This strategic partnership symbolises Cell C’s unwavering commitment to excellence and vibrant community involvement in the world of sports. The Sharks are known for their skills on the field and passionate fan base, aligning seamlessly with Cell C’s core values of customer centricity and seamless connectivity.

CEO Jorge Mendes says “Our excitement knows no bounds as we extend our enduring partnership with The Sharks. This sponsorship is a natural fit for Cell C, as we are committed to supporting local sporting initiatives and connecting with our customers through their passions.”

The Sharks team includes several of South Africa’s national players and are known for it’s exciting and attacking style of play, which has earned it a reputation as one of the most prominent and exciting teams in the world of rugby.

‘’Cell C has been a part of The Sharks family for close on a decade and this announcement as an associate sponsor, highlights Cell C’s commitment and loyalty to The Sharks brand and supporting South African sport.’’, says The Sharks CEO, Dr. Eduard Coetzee. This partnership goes beyond branding; it’s a fusion of our legacies. We look forward to many more successful years ahead and we take this opportunity to thank Jorge Mendes and his team at Cell C team for their continued support and for being on this journey with us.

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