Tuesday,
Johannesburg, South Africa: This summer, Cell C is back with a bold new initiative to help South Africans take control and live life to the fullest. Unlike traditional summer campaigns, Cell C is tapping into human truths and real-life challenges of many South Africans. With financial constraints and burdens, many have had to cut back on life’s pleasures, big and small, just to make ends meet. Cell C understands this and wants to help them break free and live a more rewarding and worry-free life.
In keeping with the ethos of putting the customer at the centre of everything, Cell C took the time to ask South Africans what sort of rewards have more meaning to them, and with many experiencing tough times and laden with debt and other strains, they want rewards that are within reach and can help with their struggles.
Not only is the telco offering its customers the widest network coverage with access to 28 000 base stations nationwide, coupled with unbeatable value and affordable mobile deals, it’s championing these human truths with a campaign to alleviate financial strain while fulfilling aspirations for a better, more secure future.
Building on the success of last year’s “Join the Millionaires Club” campaign, which captured the hearts of South Africans by addressing economic challenges through cash, data, and fuel rewards—including grand prizes of R1 million—the 2024 summer campaign takes it one step further. It's about ensuring that every Cell C customer feels the relief of having their financial burdens eased while enjoying rewards that make life a little brighter.
Life-Changing Rewards for Every Customer
Every Cell C customer stands the chance to win guaranteed instant prizes and rewards designed with the customer in mind, offering meaningful prizes that help pay bills, fund holidays, and provide access to essential services. Customers can look forward to life-enhancing rewards.
Designed with their needs in mind, these rewards go beyond standard mobile perks, offering real support for real people, making everyday life easier: covering payment of school fees, stationery, stocking up on essentials, funding holidays, fast-moving goods and much more. In a time where the cost of living continues to rise, Cell C is giving its customers more than just value—it’s giving them a way to make life a little easier, and to live a little more freely.
Cell C Chief Marketing Officer, Melanie Forbes, said, “Cell C has combined the power of network coverage with unbeatable value and rewards. Customers have access to seamless connection, daily chances for guaranteed rewards, and a simple, fast switch through the WhatsApp porting channel. All of this makes joining Cell C a rewarding experience overall.”
“Cell C’s summer campaign is transforming the way South Africans experience connectivity. A great quality network, our best value, and guaranteed rewards, nothing should stop South Africans from switching and transforming their lives.“ she concluded.
Nothing should stop you, play now!
Cell C is a leading mobile provider in South Africa offering a wide range of products and services, including voice, data, device and SIM deals to more than 20 million customers.
