Media releases

Cell C flexes its leadership talent bench strength and appoints El Kope as Chief Financial Officer and Executive Director on the Cell C Board

Tuesday, 5 March 2024


Darius Badenhorst


Johannesburg, Tuesday, 5 March 2024. Cell C is excited to announce the appointment of El Kope as its Chief Financial Officer (CFO) and Executive Director for Finance. This strategic move reinforces Cell C's commitment to excellence and financial leadership, harvesting from their internal top talent pool.

El Kope, a highly accomplished Chartered Accountant and visionary finance executive, joined Cell C in September 2022 as the Executive Head for Financial Planning & Analysis. Her exceptional performance and unwavering dedication led her to step up as Acting CFO following the departure of the previous CFO in August 2023.

El has a proven track record and brings a wealth of experience from her tenure at multinational corporations such as DHL, Coca-Cola Africa, and SA Breweries. Notably, she played a pivotal role in driving Tsebo International's impressive $150 million turnover in her tenure.

During her time as Acting CFO, El demonstrated remarkable leadership, strategic foresight, and financial acumen. Her swift actions have significantly improved governance, stabilised the Finance department, and strengthened relationships with critical stakeholders, thus placing Cell C in a more favourable position.

Under El's leadership, Cell C achieved several key milestones, materially improving governance structures and instituting the correct methodologies resulting in revenue enhancement.

Cell C CEO, Jorge Mendes, "El has demonstrated exceptional leadership, strategic financial and business acumen, and I cannot be more pleased about her well-deserved appointment. I look forward to her ongoing contribution as we drive our growth and reposition Cell C for long-term sustainability."

Adept at stakeholder management, and known for her humour, wit, and humility, El is a trusted collaborator with internal stakeholders, the Board, peers on the Executive Committee, the Finance team, and management. She has also fostered positive relationships with the media and the investor community.

In response to the appointment, El said, "It is truly an honour to lead financial excellence at Cell C as we embark on this exciting growth journey and am humbled by the confidence that the Cell C management and board have placed in me. I am looking forward to being part of our collective success."

Back to media releases