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CELL C IMPLEMENTS A FRANCHISE MODEL AND WILL DRIVE ENTERPRISE AND SMME DEVELOPMENT IN THE TELECOMS SPACE

Wednesday, 12 June 2024

Cell C will be implementing a store franchise model in line with the strategy to leverage partnerships and collaboration to boost revenue and drive growth.

The decision follows a review of our service model and a benchmark exercise on the current forty-seven (47) stores that are company owned. Our franchise model has proven to be successful, with franchising stores performing 14% better.

The plan is to franchise the forty-four (44) company owned stores and retain three (3) stores, namely Mall of Africa, Gateway and Canal Walk.

Cell C will also implement enterprise and SMME development with staff to be given the opportunity to purchase stores as franchisees, with a rigorous and fair selection process focused on branch staff. The process is expected to take a minimum of three (3) months, with more details to be communicated in due course.

Jobs will be retained, Staff contracts will be transferred to franchisees with the same employment terms and conditions, with Cell C's involvement in ensuring a seamless transfer.

This move will allow us to create a more focused approach to our strategic imperatives while retaining control of our brand, and will continue to invest in the store branch expansion to extend our footprint coverage which contributes to job creation and driving entrepreneurship.

Links to interviews,

SABC – https://iono.fm/e/1450226

Kaya FM – https://m.youtube.com/watch?v=7MNAQPU8rAY&pp=ygUNQ2hyaXMgbGF6YXJ1cw%3D%3D



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