Media releases


Friday, 18 May 2018

Expanding a national movement from one day to 365

South Africa's Public Protector Advocate Busisiwe Mkhwebane, leading South African businesswoman Phuti Mahanyele,Miss South Africa Adè van Heerden and social media expert Emma Sadleir were just some of the women at launch of the 2018 Cell C Take a Girl Child to Work Day® and the #morethanaday campaign.

Cell C Take a Girl Child to Work Day® takes place nationwide on Thursday, May 24.
Cell C’s Take a Girl Child to Work Day® has become one of the most important life changing campaigns for schoolgirls around the country. The much-lauded initiative – which celebrates its 16th anniversary this year – has had a powerful impact on the lives of more than a million girls, preparing a core of future women leaders who will be vibrant contributors to the economy, and leading job creators for our country.
However, this year Cell C is encouraging South Africans not to host girls on one day only, but to be involved throughout the whole year, driving its #morethanaday initiative.

Says Suzette van der Merwe, Cell C Managing Executive: Corporate Social Investment: “This year’s theme encourages us all to do more. Cell C intends to extend its one day to four days this year. We have partnered with high schools in close proximity to our various regional offices and will host the same high school pupils for various workshops throughout the year. This will enable us to develop a meaningful and sustainable.

If you would like to cover the young ladies as they job shadow professionals at the Cell C Watterfall Campus, please RSVP to nhlanhla@ninesquared.co.za by Tuesday 22 May 2018.

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