Thursday,
Today marks a transformative moment for Cell C as the South African telco proudly unveils a new brand identity, heralding a dynamic shift in how they connect with South Africans. The unveiling took place at a vibrant launch event hosted at the Cell C headquarters in Buccleuch, Johannesburg.
The telco highlighted that the rebrand reflects Cell C’s unwavering commitment to overcoming challenges, regardless of the obstacles they face, driving forward with an unstoppable spirit while staying true to its purpose of being an ally to its customers and communities. Cell C stated that the brand refresh is not just a visual transformation, but a reaffirmation of their mission to deliver the best value and experience for all.
Why the refresh?
Cell C CEO, Jorge Mendes said, ”When Cell C launched in 2001, it was with a promise of challenging the status quo for the good of the consumer. 22 years later, it’s time to reignite the same spirit.”
“Our new brand identity is in line with our business strategy to form deeper connections with our customers. It is a testament to our resilience and our commitment to being an unstoppable force in the telecommunications market, to embody our purpose to be an ally to those we serve, push boundaries to do better for our customers.” Mendes continued.
Melanie Forbes, Chief Marketing Officer, said, “Cell C has a long legacy and history, however the landscape has shifted, customer expectations have shifted, so should we. Our refreshed brand is more than a visual update; it is a declaration of our mission and values. We are redefining ourselves to not only meet but exceed the expectations of our customers by putting them at the heart of everything we do.
“It represents a reinvigorated commitment to harness the power of technology in a way that delights our customers and enriches their lives,” Forbes added.
Cell C said it had made critical strides in improving its network through strategic network partnerships that have vastly expanded its coverage, improving access from 5500 base stations to around 28 000 across South Africa. This leap has dramatically enhanced speed and reliability. By investing in cutting-edge technology and adopting an industry-first approach, Cell C is now on SA’s best networks to deliver quality connectivity and the best value with the affordable pricing for which the telco is known. Customers can now enjoy the best of both worlds.
The company further added that they want to have an impact beyond telco offerings, but recommitted itself to making a meaningful impact on socio-economic development in South Africa.
“We have millions of South Africans who have remained loyal to the brand, and we want to honour the legacy that has kept Cell C in the Top 30 South African brands. This isn’t about new leadership.”
“We encourage all South Africans to experience the best of both worlds – the best network with the best value. Nothing Should Stop You, Switch to See”, Forbes concluded.
Cell C is a leading mobile provider in South Africa offering a wide range of products and services, including voice, data, device and SIM deals to more than 20 million customers.
