Media releases

Tuesday, 27 August 2024

Mall of Africa, - Following the momentum of the recent brand launch, Cell C proudly opens the doors to its newly revamped store at Mall of Africa. This store not only marks a significant milestone in the telco's journey but also embodies a renewed focus on customer-centricity and delivering unparalleled value.

The newly redesigned store aligns seamlessly with Cell C's refreshed brand identity, which is anchored on human-centric and people first principles, and putting customer needs at the core of everything they do. The new store design reflects these principles, creating an environment where customers can feel engaged, valued, and truly connected to the brand.

"Our goal is to deliver an unparalleled experience that reinforces our position as a brand known for value. We've taken the insights and feedback from our customers and translated them into a store experience that meets their needs and will exceed their expectations," says Jorge Mendes, CEO of Cell C. "Our revamped Mall of Africa store is a direct reflection of our brand's ethos - resilient, forward-thinking, and, most importantly, customer-focused.

This revamped space embodies the commitment to being an ally and partner to our customers, ensuring their needs and preferences are prioritised at every touchpoint. It not only enhances the customer journey but also introduces dedicated stations where visitors can explore the latest devices and technologies through our strategic partnerships with leading OEMs.

These collaborations are central to our commitment to delivering exceptional value, enabling customers to engage with cutting-edge technology while experiencing the unparalleled service that Cell C is renowned for.

While the revamp sets the stage for an elevated in-store experience, Cell C is committed to rolling out additional innovations in the coming months by harnessing the power of technology to streamline operations and elevate the in-store experience, ensuring efficiency and customer satisfaction with every visit.

Chris Lazarus, Chief Officer: Sales, Distribution, and Regions at Cell C, emphasised the strategic importance of this store as a model for future growth: "As one of our flagship stores, this revamp sets the benchmark for what customers can expect. We are not only focused on expanding our reach but also on ensuring that every interaction customers have with us is consistent, high-quality, and reflects our brand's renewed energy and focus. We're excited about the revamping rollout to other stores".

"Whether it's through the best network quality, best value, or the inviting atmosphere of our newly redesigned store, nothing should stop our customers from switching to enjoy connectivity without compromise, with Cell C," concluded Mendes.