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Cell C Unveils Strategic Executive Leadership Promotions to Propel Company Growth

Wednesday, 13 December 2023

Johannesburg – Cell C proudly announces strategic leadership advancements within its executive echelons, aimed at propelling the company towards accelerated growth and sustainable performance.

Aligned with its strategic vision to capitalise on emerging opportunities and deliver consistent and sustainable financial performance, the execution of a comprehensive turnaround strategy is swiftly progressing. This strategic initiative encompasses the establishment of a tailored organisational structure, fostering a vibrant corporate culture, and harnessing the exceptional talent within the leadership ranks.

In line with this ethos, Cell C is pleased to unveil pivotal leadership transitions within its executive tier, designed to enhance responsiveness to customer needs and forge transformative partnerships oriented toward providing unparalleled customer service.

Executive Head: Growth and Retentions
Cell C is proud in announcing the elevation of Zia Sadik, formerly the Executive overseeing Customer Value Management (CVM), to the newly created role of Executive Head: Growth and Retentions. Zia will report directly to the Chief Growth Officer, whose appointment will be disclosed in the forthcoming year.

Zia brings a wealth of experience as a seasoned executive in product management and CVM across prestigious brands within South Africa's telecoms, fintech, and investment banking sectors with a proven track record in pioneering innovation and delivering substantial value to the consumer market.

Zia's expertise encompasses critical elements of growth with a strong commercial acumen, analytics and machine learning, personalised scaling, and the delivery of consumer technology platforms.

Since joining Cell C in August 2022, he has played a pivotal role in revitalizing the CVM function and implemented streamlined governance structures, restructured teams, clarified roles and responsibilities. He delivered simplified portfolios, overseen crucial systems migration, and bolstered our CVM capabilities, which has contributed to revenue growth.

Executive Head: Regional Operations
In a strategic move aimed at enhancing operational excellence within retail and channel operations while accelerating growth in regional areas, Cell C proudly appoints Denver Alwar as the new Executive Head: Regional Operations. Denver will report directly to the Chief Sales, Distribution, and Regions Officer, set to join Cell C in the upcoming year.

Denver brings extensive leadership experience and excellent credentials in telecoms sales and distribution, spanning Sub-Saharan Africa and the Middle East, coupled with a robust operational background in the Retail and FMCG sectors and strong commercial capability.

Since joining Cell C in January 2023, Denver has been instrumental in leveraging his excellent stakeholder engagement experience to rebuild and fortify relationships with retail partners and distributors who are critical to Cell C's success in the last mile.

His leadership will play a pivotal role in elevating our sales execution capabilities, driving subscriber acquisition, and enhancing market share across our identified regions. Significant strides have been made in Denver's tenure to institute rigout in driving sales with a robust focus on forming winning partnerships with our distribution channels.

Jorge Mendes, CEO of Cell C, conveyed his unwavering confidence in the company's leadership and its promising future, stating, "I am delighted with the exceptional talent driving our growth and profitability. Zia and Denver have been instrumental in steering our growth trajectory positively. Anchored by our customer-centric strategy, I am confident that Cell C will make significant strides in the telecoms consumer market by leveraging our new organizational structure and leadership."

As Cell C continues its path to reignite its competitive position in the telecommunications industry, these promotions signal a bold and decisive move towards ensuring that the company is well-equipped to deliver exceptional service and value to its customers, while fostering sustained growth and success in a rapidly evolving market. With a clear focus on energising leadership, nurturing talent, and driving strategic partnerships, Cell C is poised to embrace the future with confidence and determination.



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