Media releases


Wednesday, 23 October 2019

Johannesburg, 23 October, 2019: Cell C has for the second consecutive year received the Overall Telecommunications Industry Award at the 2019/2020 Ask Afrika Orange Index® Awards for customer service.

Cell C’s Chief Executive Officer, Douglas Craigie Stevenson says: “We have focused on service to build brand loyalty amongst our 16 million customers over the past 12-18 months, including launching new company values in 2018 with customer centricity at the heart of what we do. This award is testament to the commitment of Cell C’s employees, and I thank them for remaining focused on servicing our customers.”

The Ask Afrika Orange Index is in its 18th year and ranked 193 companies across 31 industries, benchmarking customer satisfaction, emotional satisfaction and loyalty drivers based on robust nationally representative sample sizes.

Customer service has reached a crucial point in the South African telecommunications industry. An ever-increasing demand for connectivity, especially data, along with a tough economic climate means that customers will remain loyal if they’re receiving value, good network coverage and service from their mobile provider.

In the past year, Cell C has received other industry accolades for customer service including; BrandsEye for fastest customer response and most positive sentiment among consumers using social media and The South African Telecommunications Sentiment Index that acknowledged Cell C as the most positively discussed service provider on social media, exceeding the industry average by 8,3%.

As the customer journey evolves to digital, Cell C is committed to improving and offering the best service to customers as they go about their everyday life.

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