Media releases

Cell C extends kindness to KZN flood victims

Monday, 6 May 2019

Johannesburg [6 May 2019]:

Cell C has reached out to help thousands of people left destitute by the recent floods that have lashed Kwazulu-Natal. According to the latest information, the death toll has risen to 85, while over 1,400 people have been displaced and over 230 homes damaged. President Cyril Ramaphosa has declared a week of mourning for the flood's victims.

The KwaZulu-Natal Department of Cooperative Governance and Traditional Affairs (Cogta) is coordinating relief efforts amid the worst storm that hit many parts of the province.

Following engagement with the eThekwini Disaster Management team, Cell C was made aware that victims were in dire need of supplies and resources.

Cell C has donated mattresses, blankets, oil, rice, maize meal, milk and other non-perishable foods to the eThekwini Disaster Management Team, who will manage the distribution to the affected families.

"At Cell C, we believe that compassion and kindness is a catalyst for real change," says Suzette van der Merwe, Cell C's Managing Executive for Corporate Social Investment.

"We hope that the goods we have donated will help many families in their time of need," she says.



As a proudly South African company, Cell C ascribes to the philosophy of compassion and kindness as the catalyst for real change. Every month, Cell C is spreading smiles by encouraging acts of kindness. Kindness is a gesture of goodwill towards someone or something. It doesn't have to cost anything or much; what's important is that it's an act of expressing genuine care for another person or living being. It's contagious and an opportunity for people to work together, create positive energy and inspire hope.

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