The highly anticipated countrywide search for Miss South Africa 2018 kicks off in Durban on Friday (February 23) at the Sibaya Casino, Sun Park with a theatrical fashion spectacle.
This special evening forms part of the Women360 extravaganza and will showcase some of KwaZulu Natal’s top fashion designers as they vie for the honour to dress this year’s Miss South Africa during her reign. Judging the fashion show and selecting the winner are current Miss South Africa Dr Adè van Heerden and acclaimed pageant coach and creative director Werner Wessels.
Women360, an experiential event that highlights the latest trends in all aspects of a woman’s life, is the backdrop for the regional Miss South Africa selection process to be held throughout the country between February and April 2018 at various Sun International venues.
Both the public and media are invited to come and admire the dazzling fashion creations of Zama Mathe from Zarth Designs, Karen Monk-Klijnstra, Treasure Cindi, Sadie Bosworth, Wynand Lourens, Natalie Rautenbach, Somi Ntsodi and Lorre at the opening of the Women360 event.
Gareth Flusk, Miss South Africa executive says: “We’re going on the road to find the next Miss South Africa who will, as her predecessors have done in the past, become a role model for young women in this country. The entrants we will see in Durban could be among the top 12 finalists at the end of the regional selection process.”
Cell C Managing Executive, Suzette van der Merwe adds: “This women-themed empowerment driven weekend has been designed to cater to the beauty, emotional, nutritional and psychological needs of women.”
The theatrical fashion exhibition is created by Joanne Katz, the executive producer of leading international fashion design channel Fashion One, and directed by Themba Makhalemele, who boasts years of experience producing African Fashion International Week.
“We are calling this Women360 launch event Fashionation and guarantee to dazzle all visitors,” says Katz. “We’ve created a unique show that will include both ramp modelling and an interactive fashion experience.”
Women360 takes place at the Sibaya Casino, Sun Park in Durban from Friday, February 23, to Sunday, February 25 and at Cape Town’s Grand West Casino and Entertainment World, Sun Park from Friday, March 16, to Sunday, March 18. It wraps up at Carnival City Sun Park in Johannesburg from Friday, April 13, to Sunday, April 15. It is open on Friday from 16h00 onwards, Saturday from 10h00 to 21h00 and on Sunday from 10h00 to 18h00.
NOTES TO EDITORS:
Miss South Africa 2018 will be crowned on May 27 at the pageant’s diamond jubilee to be held at Sun International’s new flagship Time Square Sun Arena in Pretoria. The winner will take the crown and more than R2-million in prizes. Registration for those wishing to enter Miss South Africa 2018 is open on the Miss South Africa website: www.misssa.co.za.
Women360 is proudly brought to you by Sun International and Cell C. Tickets are available from R60 and can be obtained via www.ticketpro.co.za.
Issued by Ninesquared Communications and Events on behalf of Sun International. For more information please contact Stephanie Weil at firstname.lastname@example.org on 084 999 8181
ABOUT THE DESIGNERS:
Zarth is a luxury brand that is distinguished by its stylistic originality combined with the superior sartorial content of its creations. It was founded in 2009 by owner and head designer Zama Mathe. The company was formally established in 2012 to cater for the Durban market. Now in its third year, Zarth is well established with a fully qualified team of professionals in the fashion design and textiles industry. Driven by a passion for quality, creativity and craftsmanship, the Zarth atelier has developed a style signature that has made it a household name in Durban and KZN with a growing number of fans across South Africa. The brand’s design philosophy is one of timeless style infused with a dash of modernity.
Having spent seven years working both commercially and privately in fashion, multi-award-winning designer Karen Monk-Klijnstra launched her label in 2001. Karen started her working career in fashion forecasting for Promostyl in Paris. This was closely followed by her design work at Lee Jeans and Lotto Italian Sportswear in both men’s and ladies wear. She is a frequent and fiercely passionate contributor to South Africa’s premier shows which include showcasing at SA Fashion Week, AFI Fashion Weeks (Durban, Cape Town and Jo’burg) and Design Indaba several years running (1999 to date). She has subsequently participated in many controversial and exciting platforms including; designing an ensemble for a ground breaking first ever underwater fashion show for the Vodacom Durban July. She was also finalist for the L’Oreal/Fairlady Catherine award 2002.
“As a Durban based young designer, I have been fortunate enough to pursue a career that has always been close to my heart; and allows me practice my craft with pride. Inspiration for my work cannot be pinned down to a single source. I am drawn towards sight-seeing and discovering new places and often by doing so, a wave of inspiration hits me. I believe that my style is extremely unique as my vision is to be a fashion innovator, by individually crafting pieces that I work on and developing new techniques. It is here where my passion for textiles and textile development also plays an important role. I am a firm believer in quality over quantity. Furthermore, my entrepreneurship skills and people’s skills have allowed to be drawn to working in the buying and merchandising industry; though I have a keen sense for bespoke fashion.”
“Born free in ’94, I am a young Durban girl with a recent trendy bespoke label specialising in custom bespoke and tailored dresses which is currently running in the heart of Umhlanga.
My love for fashion and tailored design began as a young girl and was inspired by my grandmother who lovingly dressed me in her smocked dresses she made. Now, I still sew with her machines, making beautiful dresses for others.”
Ntuzuma born designer, Treasure Cindi, is the designer for the label House of Treasure Cindi. He believes that he was always meant to have a career in fashion. To describe his design style, it would be clean lines, clean silhouette with references to the past but aimed at modern day society. Cindi was one of 10 Durban designers who travelled to Milan as part of the eThekwini Municipality Business Support Tourism and Markets Unit Fashion Development Programme for 2012/2013.
Sadie Bosworth Atelier, headed up by Sadie Bosworth and based in Durban, specialises in creating one-of-a-kind bridal gowns that are characterised by their distinctive style, unique ethereal quality and unequalled attention-to-detail. Bosworth's design aesthetic is delicate and strikingly sensual; each gown reflects her love of her materials and the act of creating beautiful garments. Bosworth’s commitment to her design aesthetic and ever-growing list of awards makes her one of South Africa’s up and coming designers. She creates bespoke garments for a discerning clientele, as well as producing seasonal ranges.
Somi Ntsodi is a fashion graduate from Durban University of Technology, who grew up in a small town called Verulam, she's an owner of a small hair business and a fashion designer geared towards combining the two worlds. "Growing up as a young girl in a Shembe church was a blessing and a challenge, I was confused and rebellious because there were certain things that didn't make sense to me about the church regarding the rules and laws which made me very rebellious. I wanted to express all my thoughts and feelings through my designs because I was never allowed that opportunity in my family."
Siboniso Zondi, who hails from Marianhill, is better known as Errol in the Durban world of fashion. Together with his brand Lorre, they have begun to make their mark thanks to the Durban Fashion Fair. This ladies wear designer is the product of Lindiwe Khuzwayo Academy of Fashion and says he was motivated to work in the fashion industry simply because he dislikes people who don’t put any effort to how they look.