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CELL C SLASHES OOB DATA RATES AND EXTENDS DATA VALIDITY

Wednesday, 13 September 2017

Cell C has tackled two of the major issues faced by data customers and is making some dramatic changes in an attempt to address those challenges.

“The way customers consume data has changed and as a business, to remain customer focused, we need to adapt our own rules and processes to better meet their needs,” says Cell C CEO, Jose Dos Santos. 

As a first step, the company will be reducing its out-of-bundle data rate for prepaid customers on its lowest tariff plan to 15c per MB, effective 1 October 2017. 

“Our 66c prepaid product already offers the lowest flat call rate of 66c per minute, now we have extended the value to the lowest out-of-bundle data charge available. Prepaid customers can simply dial *147# and select option 1 to migrate to this fantastic, no-frills tariff plan. In addition they can bolt on any of our competitively priced bundles to get even more value,” adds Dos Santos.

On the postpaid side customers can take advantage of any of the Connector plans that cap the out-of-bundle data rate to 15c per MB.

“All of our Connector Plans have exceptional in-bundle value with a generous allocation of voice any-net minutes, SMS and data. The out-of-bundle data rate of 15c per MB simply ensures that customers enjoy a hassle-free connection and the ability to control spend even when they go out of bundle, which sometimes is inevitable,” says Dos Santos.

The second challenge Cell C is addressing is the expiry of unused data by allowing customers to extend the validity of their data bundles by purchasing a new bundle before the current one expires. 

From 20 September 2017, customers can extend the validity of their data bundles indefinitely by simply purchasing another data bundle before the current one expires, starting from as little as R29 for 100MB.

On the 10GB, 20GB and 30GB data bundles, Cell C has extended the validity period from 30 days to 90 days to ensure customers have ample time to use the larger data bundles without having to purchase additional bundles.

DATA BUNDLES

PRODUCT

100MB

200MB

500MB

1GB

2GB

3GB

5GB

10GB

20GB

30GB

PRICE

R29

R49

R99

R149

R249

R299

R399

R599

R799

R899

INCLUSIVE DATA

100MB

200MB

500MB

1GB

2GB

3GB

5GB

10GB

20GB

30GB

VALIDITY

30

30

30

30

30

30

30

90

90

90

On the contract side and effective from October 2017, SmartData customers will automatically have unused data carried over into the next month, effectively extending the validity of their data from 30 days to 60 days.

“These are just the first steps for Cell C to make it easier for customers to ensure that they can carry over unused data. We will be looking at innovative ways to ensure that customers get what they are looking for, while at the same time ensuring that we constantly invest innetwork quality,” says Dos Santos. 

For more information on the new data rollover rules, customers can get in touch with our call centre on 140 or visit www.cellc.co.za.



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