Media releases


Wednesday, 6 December 2017

as registrations for 2018 pageant look set to reach record numbers


 A record number of entries is predicted for the Miss South Africa 2018 pageant as registrations pour in following Miss South Africa 2017 Demi-Leigh Nel-Peters’ triumphant crowning as Miss Universe last week.

 Miss South Africa 2018 will be crowned on May 27 at the pageant’s diamond jubilee to be held at Sun International’s new flagship Time Square Sun Arena in Pretoria. The winner will take the crown and more than R2-million in prizes.

 Adè van Heerden – who was crowned Miss South Africa 2017 last week following Demi’s victory – was, in the same month, placed in the Top 10 at the Miss World pageant where she competed as Miss World South Africa. This was a first for South Africa where a princess was placed in the final 10.

 The Miss South Africa Organisation consists of licence holders Sun International, along with headline sponsor Cell C, and together they have been committed and instrumental in refreshing the Miss South Africa brand, restoring its star power and relevance.  So much so that South Africa has delivered two international title winners in just three years, Miss World 2014 (Rolene Strauss) and Miss Universe 2017.

 Says Sun International’s PR Manager Claudia Henkel: “2017 has been an exceptional year for the Miss South African brand and next year is destined to be as exciting. We are delighted with what has been achieved in the past three years. With having two international winners, the team behind Miss South Africa is passionate, motivated and eager to embrace what 2018 holds for the brand.”

 Says Cell C’s Executive Commercial Communication, Suzette van der Merwe: “As a proudly South African brand we are invested in Miss South Africa.  Three years ago when we came on board as headline sponsor our aim was to restore the pageant’s historical glamour and prestige and to make Miss South Africa relevant and a recognisable household name in South Africa.  For us, Miss South Africa is more than a title or a sponsorship, it’s a programme that complements our focus of empowering young women everywhere to achieve their dreams by providing a platform to inspire, influence, lead by example and make a difference.”


The Miss South Africa organisation also walks the talk thanks to Cell C’s ongoing internship programme which offers job training and experience to Miss South Africa finalists after the pageant. Since 2014, 18 finalists have taken up the opportunity to intern and seven have become full time employees at Cell C.  

Adds Van der Merwe: “These young women are eager to learn and acquire new skills.  They all start at entry level positions and are expected to work their way up the corporate ladder like any other employee of Cell C.  They have excelled and fitted in well with the young, vibrant culture of Cell C.”

 Registration for those wishing to enter Miss South Africa 2018 is open on the Miss South Africa website www.misssa.co.za

 Those wishing to enter must register their details online to receive their entry form. This document must not be submitted beforehand but rather brought to the regional competition which takes place during the Miss South Africa nationwide road-shows in 2018.

 These will be held in Durban (February 24 and 25); Port Elizabeth (March 3 and 4); Cape Town (March 17 and 18) and Johannesburg (April 7 and 8). Entrants must be aged between 20 (at the time of entry) and 27 (turning 27 in the year of their reign).

 Contestants will present themselves to the judges and participate in two rounds of judging. All regional contestants will then be assessed and a Top 12 will be announced on May 3, 2018.

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Issued by Ninesquared Communications and Events on behalf of Sun International. For more information please contact Stephanie Weil at stephanie@ninesquared.co.za on 084 999 8181

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