Media releases


Monday, 28 May 2018

... reigning with a purpose


To mark its 60th year jubilee milestone, the Miss South Africa Organisation is proud to announce the launch of the Miss South Africa Legacy Initiative.

The project, run in partnership with the Tomorrow Trust, will use the combined power and profiles of previous Miss South Africa titleholders to collectively approach corporates, sponsors and supporters of Miss South Africa, as well as the public, to contribute funds towards the further education for young South Africans who have the academic potential but lack funds.

Working to complement government initiatives the Miss South Africa Legacy Inititiave will provide holistic support to disadvantaged young people to access and excel at university.

Blue Label Telecoms has already made a R100 000 donation to the fund.

Says Gareth Flusk of Miss South Africa Organisation: “We believe Miss South Africa is an inspirational brand. It promotes giving back and making a positive difference in our communities. Traditionally, each Miss South Africa champions a social cause that is dear to her heart and this will continue to be part of the winner's journey.


“However, from 2018 onwards, the Legacy Initiative will provide an additional platform for all former Miss South Africa winners to work together as a meaningful force for good, and jointly fundraise and increase awareness of a national objective, specifically focusing on education. The future is tied to our young people, making education critical. Going forward, we will be reigning with purpose."

Adds James Donald from Tomorrow Trust: "Our mission is to make a significant and sustainable contribution to South African youth through education, empowering them to reach their full potential and become meaningful contributors to a positive future and thriving South Africa. We are extremely excited to be partnering with the Miss South Africa Organisation, to create the Legacy Initiative which will go a long way towards achieving our goals.

“South Africa needs more of the inspirational young adults that Miss South Africa represents. Together we will give marginilised young people the support to emulate the best values of past and future Miss South Africa winners, to overcome their fears and develop into organised, hardworking and confident adults who will succeed at university and in life’’.

Says Bianca Lima: Blue Label Telecoms Head of CSI: “We were delighted to contribute R100 000 to this very worthy cause. Blue Label Telecom’s purpose is to address inequality of opportunity by allowing everyone to learn, transact and interact on an equal footing. Through our CSI initiatives we can begin to contribute to addressing the education gap that exists within South Africa.”


The Diamond Jubilee spectacular takes place on Sunday, May 27 at https://www.suninternational.com’s new flagship venue, the Sun Arena at Time Square, Pretoria. It will be televised live and simulcast on M-Net (DStv Channel 101) and Mzansi Magic (DStv Channel 161).

Tickets for this year’s competition are available at TicketPro and cost between R160 and R560. Go to: www.ticketpros.co.za

Miss South Africa is proudly presented by Cell C in association with Sun International.

Go to:

  • Website: http://www.misssa.co.za/
  • Facebook: https://www.facebook.com/MsSouthAfrica
  • Twitter: https://twitter.com/Official_MissSA/
  • Instagram: https://www.instagram.com/official_misssa/?hl=en
  • YouTube: https://www.youtube.com/user/TheMissSAPageant

Notes for Editors


The Tomorrow Trust

The Tomorrow Trust was founded in 2005. The organisation works exclusively with orphaned and vulnerable children and youth to provide integrated education and holistic support in a sustainable manner enabling them to focus on their education and to access opportunities they otherwise would not have. This is done by focussing on providing additional academic support to children in school (Grade R to Grade 12) via the Holiday and Saturday School Programmes as well as providing financial and psycho-social support to tertiary students via the Post-Secondary Programme.

The aim of The Tomorrow Trust is to assist vulnerable children and the youth in being released from the cycle of poverty, of charity, and in becoming self-sustainable, self-reliant individuals who are pro-active contributors to our society and economy. Self-development and holistic support is an essential part of The Tomorrow Trust. The Tomorrow Trust is a pioneer of exit strategy and sustainability for orphans and vulnerable children through education in South Africa. They are committed to providing support for children to completing and passing their school exams and accessing and succeeding at university. Even though Tomorrow Trust beneficiaries have fewer resources than average young people they are three times more likely than the national average to achieve a university entry matric certificate, and in university twice as likely to graduate on time.

Issued by Ninesquared Communications and Events on behalf of Sun International.

For more information please contact Stephanie Weil at mailto:stephanie@ninesquared.co.za or tel: 084 999 8181


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