Media releases


Thursday, 14 September 2017

September 14 - Cell C is once again the title sponsor of the Cell C Playing for Pink Ladies Invitational Polo Event, aimed at supporting breast cancer survivors. This year’s event takes place on Saturday, October 28, at the Inanda Club in Sandton.

 Cell C and Edith Unlimited have again joined forces to host a polo match in which the all-women teams will face off against each other in support of breast cancer.

 Proceeds raised go to Reach for Recovery, a non-profit organisation that provides emotional and practical support to women with breast cancer, which celebrates its 50th birthday this year. Tickets cost R650 and can be bought at www.ticketpros.co.za.

 The event will be attended by reigning Miss South Africa Demi-Leigh Nel-Peters, just days before she leaves to compete in the Miss Universe pageant.

 On the top of the fund-raising list is the Ditto Project, a Reach for Recovery initiative that provides women, with no medical aid, access to silicone prosthesis. This helps women restore their self-image and confidence after a mastectomy.

In the half century that they have been in existence, Reach for Recovery has helped and supported thousands of women. Their commitment to helping women at the worst time of their lives will be applauded at The Cell C Playing for Pink Ladies Invitational Polo.

 This glittering all day event aims to not only celebrate women who have survived breast cancer, but to also raise the funds that Reach for Recovery needs to continue its sterling effort.

 October 28 promises to be a day filled with manners and manure; with glitz and glamour; with the women polo players being the backdrop for music, fashion in the sun, luxury shopping all washed down with pink champagne. Most importantly, it’s all for a good cause: breast cancer.

 This year guests at Playing For Pink will be entertained by the illustrious South African musician Mafikizolo while renowned designer Nhlanhla Nciza from NN Vintage will host the fashion show.

 To titillate taste buds on Polo day, there will be a sumptuous high tea at which a variety of sweet and savoury treats will be served.

Cell C CEO Jose Dos Santos said: “The Cell C Foundation has a strong focus on the empowerment of women in South Africa and this cause is one that allows Cell C to empower women by helping them through the process of recovery and discovery.”

 Stephné Jacobs, chairperson of Reach for Recovery’s board of management said: “It marks such an achievement to celebrate 50 years of helping women through an extremely difficult time in their lives. The dedication of hundreds of women who have committed themselves to supporting thousands of women recovering from breast cancer over the past five decades is commendable. We are proud of this wonderful project to support women who have lost their breasts and thankful to the Playing for Pink Event initiative that helps raise funds for this worthy project.”

 Suzette van der Merwe, managing executive: Cell C Foundation, said: “We at Cell C consider it a privilege to support this cause. Our Take A Girl Child To Work Day initiative exposes schoolgirls to the work place and lets them know that nothing is beyond their grasp. Helping Reach for Recovery continues our commitment to the empowerment of women – all women, no matter what their circumstances.”


 The loss of a breast and the consequent body disfigurement can not only cause physical discomfort but affect a woman’s self-image and identity. The diagnosis ravages the mind, body and spirit of a woman and brings serious doubts to her ability to remain the same woman she was before the diagnosis. Reach for Recovery believes that a breast prosthesis is an important step in her recovery, especially if she cannot afford to undergo reconstructive surgery. However, not all patients can afford the cost of a permanent prosthesis, especially those women without medical aid. Many of these women are still at the working age and need to return to work to avoid economic hardship. Reach for Recovery is their only hope for some support to make them feel confident again. Over the past 6 years the Ditto Project has provided almost 5000 women with a silicone prosthesis – and there are so many more out there needing Reach for Recovery’s support!

 To be a part of this glamorous event in support of a worthy cause, tickets may be purchased at www.ticketpros.co.za

Follow the conversation on social media by following:

  • Facebook: @PlayingforPinkSA
  • Twitter: @Playing4PinkSA
  • Instagram: @Playing4PinkSA

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