CELL C CONCLUDES DISCUSSIONS WITH COMPETITION COMMISSION WITH FURTHER ENHANCED DATA SERVICES AND HELPS CITIZENS STAY CONNECTED, INFORMED AND SAFE IN THE FIGHT AGAINST COVID-19
CHAMPIONING DIGITAL INCLUSION
Cell C is pleased to announce that, following constructive discussions with the Competition Commission, the mobile operator's voluntary offer to contribute to the Commission's quest for greater digital participation and connection has been finalised.
"The company's voluntary offer is in line with Cell C's commitment to digital inclusion, central to the objectives of the Data Services Market Inquiry recommendations. It was encouraging that there is alignment with the Commission and Cell C's drive for a social compact on data prices," says Cell C CEO, Douglas Craigie Stevenson.
The Commission's recommendations on data price cuts have resulted in industry prices now falling to levels that Cell C has been offering since 2018 and the company is happy to have concluded an agreement in these circumstances," Craigie Stevenson added.
Cell C Chief Legal Officer, Zahir Williams clarified that the context of the agreement is based on Cell C's social responsibility to ensure that lower income consumers have access to essential communication services through the provision of free daily lifeline data and the zero rating of essential government and educational services.
"It is important to keep in mind that the Inquiry did not find any evidence that Cell C had contravened the Competition Act, rather that certain industry-wide measures would improve access by lower income consumers," Williams said.
1. Lifeline package
Cell C will by 1 May 2020, launch a free lifeline package capped at a bundle size determined by Cell C, accessible to the Cell C pre-paid customer base. In this regard, Cell C will further enhance its lifeline package to allow for direct messaging to another Cell C customer via Cell C App (and portal). In addition, the package, to be filed with ICASA under the End User Services and Subscriber Charter Regulations (EUSSR), includes:
Customers can access the Lifeline bundle via:
Limitations of the lifeline package
The following limits will be in place to manage potential fraudulent usage / abuse:
2. Effective rate notification/transparency
To ensure transparency for the benefit of customers, Cell C will implement Effective Rate (ER) notifications that will allow customers to check usage per MB price. This enhances price
transparency, particularly for products no shorter than 30-day bundles, hybrid and post-paid customers.
The platform will assist customers to view a single landing page / USSD (short code) number that directs them to promotional or personalised offers. The effective rate will take a period of 06-09 months to implement.
HELPING COMMUNITIES STAY CONNECTED, INFORMED AND SAFE
1. Free Services
Cell C already offers a range of free services that our subscribers can use to stay in contact with loved ones and stay informed about the Coronavirus through government, news and health sites including:
2. Zero-rating of Public Benefit Organisations (PBO) content
Cell C will provide zero-rated access to customers on websites of designated PBOs on an affordable limit. These include National Government and Local Government content focused on:
Craigie Stevenson added: "We are passionate about delivering innovative service offerings as demonstration by our customer first approach. We will continue to help our customers and communities stay connected, informed and safe. I believe that we will all emerge from this difficult and unpredictable period having strengthened our resilience as individuals and institutions."