Media releases

Cell C renew their commitment as title sponsor

Wednesday, 6 July 2016

Durban, 28 June 2016:  The Sharks (Pty) Ltd are proud to announce that our title sponsor, Cell C, has extended their partnership with the Cell C Sharks for a further three years.

This renewal ensures that the Cell C brand will continue to be linked to all The Sharks professional teams.  Further to this the Cell C Logo, will be emblazoned on the playing kit of The Sharks Professional Teams, the KwaZulu-Natal Amateur and Schools teams as well as The Sharks Academy.

The Sharks CEO, John Smit said:  “We are delighted to renew our association with Cell C for a further three years.  Our initial partnership has seen both our brands develop through a period of change and reinvention.  Together, with a shared vision and a pioneering spirit, our partnership will continue to grow and deliver rewards for both parties.

“I would like to thank the CEO of Cell C, Jose Dos Santos, and his dynamic team for their unwavering support and investment in our brand.”

“The benefits of this partnership will not only be exclusive to the team, but will be extended to our loyal stakeholders.  Cell C are committed to providing exciting and exclusive offers to our stakeholders, to ensure that everyone who is associated with the Cell C Sharks family are able to enjoy the exclusive benefits and service that our leading mobile service provider of choice, has to offer”, added Smit.

“Our partnership with the Sharks family has undoubtedly been an exceptional one over the years and we are pleased to be able to extend that journey in this three-year agreement. With so many synergies between Cell C as a business and the Sharks as a team, we look forward to the continued growth and development of both brands,” says Cell C CEO Jose Dos Santos.   

Back to media releases