Meet the dynamic and driven women behind CellCgirl, Cell C’s new online platform which aims to connect young women aged between 14 and 24 and helps them access educational resources as well as economic and employment opportunities.
CellCgirl consists of a self-service, digital portal (website) and is driven by social media platforms Instagram, Facebook and Twitter.
It takes a 360-degree approach with practical resources that support a girl’s personal journey to navigate through school and life and prepare her for future success. The greater goal is economic empowerment for women by increasing the percentage of women in the workplace and fostering female leadership.
Says Mothotoane on why she decided to become involved: “The CellCgirl initiative is an amazing opportunity to interact with young girls who aspire to better themselves and achieve their professional goals. I am passionate about sharing my lessons within my professional sphere so I can assist young girls with any queries that they might have regarding the media industry, entrepreneurship and personal growth. I hope the girls will be inspired by my personal and professional growth journey.
Her advice to young women: “Don't succumb to the pressures of social media depicting curated images of overnight success. Everything worth achieving takes time and sacrifice. Looking back, I would say to my teenage self ‘Don't be too hard on yourself. Everything you set your mind to takes time. Be proud of yourself because you are doing the best you can with what you have'.”
Modiselle says she too jumped at the chance to become involved with the initiative which was launched last month.
“Impact is absolutely nothing if it cannot be shared with the purpose of enriching those around you. I truly believe a 'Queendom' of strong young girls ceases to exist if we don't learn to straighten each other's crowns. I'm also aware that as a public figure and role model, my voice carries weight and has the power to shape young minds, particularly South Africa's female future shapers.”
The actress explains what she hopes to bring to CellCgirl: “A young voice that women can relate to; an insightful honest perspective as a product of my own experiences; humour (I haven't quite outgrown my class clown phase) and a compassionate role model within their reach.
"Above all, I hope this platform will inspire young women to have an empowered sense of self-worth, confidence in making informed decisions that will shape the promising futures that await them, strength in unity and heightened understanding of the value of hard work. The platform is also reassurance that they are not alone.”
CellCgirl is zero-rated for Cell C customers.
It addresses three main categories - study, life and inspiration.
The study section is where girls find not only motivation to study, but links to resources that help them study more effectively, understand their subjects better and prepare for their exams in a less stressful way. There are also helpful tools on the site with links to available internships and bursaries that the girls can apply for online.
Girls can download guides, applications, exam papers and more in the Downloads section. The website also has a tool which allows girls to create their own CVs in a simple and effective manner. In addition, a locator tool helps girls find the nearest library, school, college or university.
The life section offers advice and guidance on just about anything girls might be struggling with, such as time management, friendships, relationships, trends and social media. Another feature is the Ask CellCgirl section, which is for when girls just want to speak to someone for advice.
The inspiration section is all about inspiring girls to dream bigger through positive examples of people who never let gender stereotypes or challenges stop them from going after their dreams.
Cell C has partnered with non-profit organisation HIVSA to help develop the strategy and content as well as the community management, which includes online mentorship and coaching. Digital marketing agency, Arc Interactive, was consulted to conceptualise and design the CellCgirl brand identity, develop the brand strategy and content and implement the technical development of the website and online marketing.
Follow the conversation by using #cellcgirl and #morethanaday.
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Issued by Nine Squared Communications of behalf of Cell C. For more information contact
Stephanie Weil on 084 999 8181 or email firstname.lastname@example.org