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Who we are

Cell C is a proudly South African customer-first mobile operator that promotes digital inclusion. We do this by delivering world-class products and services to empower and connect people to digital services that help them change their world.

We are an enabler that is committed to bridging the digital divide in South Africa and ensuring that everyone enjoys the benefits of a modern, connected world. We are a challenger brand that is driven by customer centricity to innovate focused product and services, to offer a superior customer experience and change the lives of our customers.

A RESILIENT
BRAND

We strive to empower customers

Cell C launched its brand campaign on 1 February 2021.

Our repositioning is about breaking down stereotypes and striving to win against all odds.

The campaign celebrates the spirit of resilience.

As a proudly South African brand, we believe customers can identify with the story of making it through challenges.

This positioning represents a shift in how we see our future as a company.

Cell C is a customer-centric challenger brand, that understands that consumer needs change.

We are a brand that aims to empower customers with the ability to connect to digital services.

LATEST AWARDS
AND RECOGNITION

Ranked number one for customer service in the Ask Afrika Orange Index 2020/2021 Awards Telecommunications Industry category

Certified Top Employer South Africa 2020

Ranked 19th in the BrandZ Most Valuable Top 30 South African Brands 2020

Industry leader in overall customer satisfaction and perceived value in the 2020 South African Customer Satisfaction Index



proudly south african



MOVING
FORWARD

Cell C is evolving from a traditional mobile network operator to become a digital lifestyle company.



STRATEGIC
Successfully conclude recapitalisation
Leverage the recapitalisation quickly by allocating capital and liquidity judiciously
Finalise partnerships and collaborations
Drive digital transformation through the business
OPERATIONAL
Continue to manage costs
Effectively manage the network transition process and monetise capacity
Launch new propositions based on customer insights
CULTURE
Enhance and embed our employee value proposition and culture with an emphasis on growing and reskilling our talent and improving innovation
Upskilling to a new way of business
Entrenched governance and ethical business practice