We strive to empower customers
Cell C launched its brand campaign on 1 February 2021.
Our repositioning is about breaking down stereotypes and striving to win against all odds.
The campaign celebrates the spirit of resilience.
As a proudly South African brand, we believe customers can identify with the story of making it through challenges.
This positioning represents a shift in how we see our future as a company.
Cell C is a customer-centric challenger brand, that understands that consumer needs change.
We are a brand that aims to empower customers with the ability to connect to digital services.
Cell C is evolving from a traditional mobile network operator to become a digital lifestyle company.
|Successfully conclude recapitalisation|
|Leverage the recapitalisation quickly by allocating capital and liquidity judiciously|
|Finalise partnerships and collaborations|
|Drive digital transformation through the business|
|Continue to manage costs|
|Effectively manage the network transition process and monetise capacity|
|Launch new propositions based on customer insights|
|Enhance and embed our employee value proposition and culture with an emphasis on growing and reskilling our talent and improving innovation|
|Upskilling to a new way of business|
|Entrenched governance and ethical business practice|